HOT ! Foundation Shampoo

What it is: A clean shampoo that uses coconut-based surfactants to gently remove buildup and create a perfect foundation for styling with natural movement.

Who it\'s for: All hair types and textures.

What it does: This gentle daily cleansing shampoo removes build-up from the roots, hydrates and strengthens hair while giving you a nourishing fresh start. It creates the perfect foundation for any style or beautiful, healthy air dry.

Key ingredients:

- Botanicomplex™: a blend of potent botanicals featuring ginger root, frankincense, grape extract and walnut to promote scalp restoration and long-term protection against antiradicals while preserving hair color

How to use: Soak hair and massage shampoo into the root. Rinse out thoroughly or shampoo a second time for a salon-grade cleanse.

Pro tips: For the best cleanse, make sure your hair is completely wet. To get that lather going, splash your head with a touch more water before rinsing or adding more product. Pay extra attention to the back of your head—really get in there. This is usually where most build up occurs.

• Cruelty-free


• Paraben-free; silicone-free; SLS-free


• Made in the USA of imported materials